• Close-up of dried, brown leaves with prominent veins, layered and overlapping.

    Burnout or a crossroads? How to tell which one you're in

    Burnout is depletion. A crossroads is a wanting that got silenced.

    Read more
  • Apple laptop with a trackpad and keyboard open on a wooden desk, with an Apple mouse nearby, and a modern white chair with wooden legs in front of the desk.

    The Drive Home

    I hit $1.2M in closed revenue one quarter and cried in my car on the way home.

    Read more
  • A glass of ice water on a dark wooden surface, black and white photo.

    Three Questions I Ask Before We Ever Meet

    Before the first session, every client gets pre-work with three sections.

    READ MORE

I'M AYA ALLISON, a coach for founders & executives

Aya Allison walking through a stone archway with a city view behind her

Reflections on what opens up when high achievers finally slow down enough to hear themselves.

ABOUT ME

the LATEST

Aya Allison Aya Allison

The Drive Home

I hit $1.2M in closed revenue one quarter and cried in my car on the way home. This is what came after.

Read More
A glass cup filled with tea, placed on a cloth coaster on a beige bedspread. There is an open book partially visible in the foreground, and sunlight casts shadows across the scene.

FIRST STEPS TO CLARITY

Five offline practices that turn a chaotic week into a clear next step. A notebook, twenty minutes the first time, then ten most days.